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What Is the Purpose of a Video Ad?
There are really four distinct ad formats on YouTube, the online-video site with the lion’s share: display, text ads, InVideo ads, and video ads (10-30 seconds). Unlike most sites, YouTube forbids...
View ArticleBrands Looking for Good Video Content Are Smoking Acid
It’s very obvious to advertisers to buy media that interupts popular television shows. Supply/demand creates expensive spots for the Superbowl, and bargain prices for reruns of Full House. But when...
View ArticleBurger King P’wns McDonalds in Viral Video
When we weren’t having “my dad can beat up your dad” debates as children, we had the “Burger King versus McDonalds” debate. Of course, now I go wherever my kids tell me because they’re not going to eat...
View ArticleBurger King’s SpongeBob “Big Butts” Commercial Spanks Viral Charts
AdAge and Visible Measures reports that this Burger King “Square Butts” Spongebob parody of “Big Butts” is the third most “viral” commercial of the week. And this makes me so very sad.
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